all-in package/package holiday: a holiday where you purchase the travel and accommodation together
breathtaking view: an extremely beautiful view
charter-flight: a cheaper form of flying than a scheduled flight
check-in desk: the place at the airport where you register for your flight and deposit your luggage
departure lounge: where you wait for your flight to be called
far-off destination: somewhere a long way away
to get away from it all: to take a holiday to escape a busy or stressful lifestyle
guided tour: an organised group shown around a place of interest by an expert
holiday brochure: a glossy publication with details of holiday packages
holiday destination: where you go for a holiday
holiday of a lifetime: a special holiday that you are unlikely to repeat
holiday resort: a place where lots of people go for a holiday
hordes of tourists: crowds of tourists
local crafts: objects produced locally
long weekend: an extended weekend holiday including Friday or Monday
out of season: outside of the main holiday period
picturesque village: very pretty village
passport control: the place where your passport is checked
places of interest: sites of interest to tourists
wildlife safari: a holiday, often in Africa, to observe wild animals
self-catering: a holiday where you supply your own food
short break: a short holiday
to go sightseeing: to look around the tourist sites
stunning landscape: extremely beautiful countryside
travel agent: a shop that specialises in booking holidays
tourist trap: somewhere where too many tourists go
youth hostel: a cheap form of accommodation
to break up: to end a romantic relationship
to drift apart: to become less close to someone
to enjoy someone’s company: to like spending time with someone
to fall for: to fall in love
to fall head over heels in love: to start to love someone a lot
to fall out with: to have a disagreement and stop being friends
to get on like a house on fire: to like someone’s company very much indeed
to get on well with: to understand someone and enjoy similar interests
to get to know: to begin to know someone
to go back years: to have known someone for a long time
to have a lot in common: to share similar interests
to have ups and downs: to have good and bad times
a healthy relationship: a good, positive relationship
to hit it off: to quickly become good friends with
to be in a relationship: to be romantically involved with someone
to be just good friends: to not be romantically involved
to keep in touch with: to keep in contact with
to lose touch with: to not see or hear from someone any longer
love at first sight: to fall in love immediately you meet someone
to pop the question: to ask someone to marry you
to see eye to eye: to agree on a subject
to settle down: to give up the single life and start a family
to strike up a relationship: to begin a friendship
to tie the knot: to get married
to be well matched: to be similar to
to work at a relationship: to try to maintain a positive relationship with someone
to access websites/email: to locate
to back up files: to make a copy of files in case of a computer problem
to boot up: to start a computer
to bookmark a webpage: to mark a webpage for future reference
to browse websites: to look at websites
a computer buff: an expert computer user
to crash: to suddenly stop working
to cut and paste: to move text or images from one place in a document to another place
a desktop PC: a computer that isn’t portable and remains in situ on a desk
digital editing: to edit digital materials like audio or video files
download (podcasts): to save a copy of a file from the internet to your own device
to enter a web address: to type the address of a website into the address bar of your browser
a gadget: a technological tool like a mobile phone or camera
to go online: to start using the Internet
high-spec (laptop): powerful computer with top quality components
Internet security: Internet safety
intranet: a network of connected computers within an organisation that is not accessible by unauthorised visitors
to navigate a website: to find your way around a website
operating system: the software that tells the computer how to work
send an attachment: send an email with an accompanying file
social media: media used to interact with other people such as Facebook or Twitter
to surf the web: to look at a series of websites one after the other
a techie: somebody who has an interest in technology
to upgrade: to obtain a more powerful or feature-rich computer or piece of software
video conferencing: to see and hear people from different locations using the Internet
wireless hotspot: a public place where you can access the Internet
wireless network: a network where users can access the Internet without the use of fixed cables
word processing; producing written texts on a computer
an athletics meeting: an event where various athletics sports are held
an athletics track: a running track
an away game: a football match played in the opposing teams stadium
a brisk walk: a fast walk
to do judo: (not go or play)
a football fan: someone who likes football
a fitness programme: a schedule of activities to keep fit
a football match: a game of football
a football pitch: the surface on which you play football (as opposed to a stadium, which is the building)
a football season: a period in the year when football is played
to get into shape: to become fit
to go jogging: to run around the streets
a home game: a football match played in the teams own stadium
to keep fit: to stay in good physically condition
to be out of condition: to not be physically fit
a personal best: to achieve the best personal result so far in a sport
a personal trainer: a sports coach that helps you on a one-to-one basis
to play tennis/football: (not do or go)
to run the marathon: to run a distance of 42.195 Kilometres
a season ticket: a ticket that gives you entry to most of a team’s home games during the sporting year.
to set a record: to achieve the best result in a sport
a sports centre: a public building where people can do various sports
sports facilities: the equipment and services needed to do a sport
a squash/tennis/badminton court: the surface where you play these sports
strenuous exercise: exercise that needs a lot of physical effort
a strong swimmer: a good swimmer
a swimming pool: the place where you swim
to take up exercise: to start doing exercise
to train hard: to train with a lot of effort
to be full up: to eat to the point that you can no longer eat any more
to be starving hungry: an exaggerated way of saying you are very hungry
to bolt something down: to eat something very quickly
to be dying of hunger: an exaggerated way of saying you are hungry
to eat a balanced diet: to eat the correct types and amounts of food
to eat like a horse: to eat a lot
to follow a recipe: to cook a meal using instructions
to foot the bill: to pay the bill
a fussy eater: somebody who has their own very high standards about what to eat
to grab a bite to eat: to eat something quickly (when you’re in a rush)
to have a sweet tooth: to enjoy sugary food
home-cooked food: food cooked at home from individual ingredients
the main meal: the most important meal of the day, usually eaten in the evening
to make your mouth water: to make you feel very hungry for something
to play with your food: to push food around the plate to avoid eating it
processed food: commercially prepared food bought for convenience
a quick snack: to eat a small amount of food between meals
a ready meal: see ‘processed food’
a slap up meal: a large meal
to spoil your appetite: to eat something that will stop you feeling hungry when it’s meal-time.
a take away: a cooked meal prepared in a restaurant and eaten at home
to tuck into: to eat something with pleasure
to wine and dine: to entertain someone by treating them to food and drink
to work up an appetite: to do physical work that leads to you becoming hungry
to attend classes: to go to classes
bachelors degree: an undergraduate course which usually lasts 3-4 years
boarding school: a school where pupils live during term time
distance learning: a way of studying where tuition is carried out over the Internet or by post
face-to-face classes: as opposed to distance learning the traditional way of studying in a classroom with colleagues and a teacher
to fall behind with your studies: to progress less quickly than others
to give feedback: to offer guidance on a student’s work
a graduation ceremony: an event where a successful student receives his or her academic degree
higher education: education, usually in a college or university, that is followed after high school or secondary school
an intensive course: a course that offers lots of training in order to reach a goal in as short a time as possible
to keep up with your studies: to not fall behind
to learn something by heart: to memorize it
a mature student: a student who is older than average and who has usually returned to education after a period at work
masters degree: a period of study which often follows the completion of a bachelors degree or is undertaken by someone regarded as capable of a higher-level academic course
to meet a deadline: to finish a job or task in the time allowed or agreed
to play truant: to stay away from classes without permission
private language school: an independent school run as a business concern
public schools: exclusive independent schools in the UK
a single-sex school: a school where only boys or girls attend (as opposed to a mixed-sex school)
to sit an exam: to take an exam
state school: a school paid for by public funds and available to the general public
subject specialist: a teacher who has a great deal of knowledge about the subject they teach.
to take a year out: to spend a year working or travelling before starting university
tuition fees: the money paid for a course of study
to work your way through university: to have a paid job whilst studying to support yourself financially
to be called for an interview: to be invited to attend an interview
to be your own boss: to have your own business
a dead-end job: a job with no promotional opportunities
to do a job-share: to share the weekly hours of work with another person
a good team player: somebody who can work well with other people
full-time: the number of hours that people usually work in a complete week
a heavy workload: to have a lot of work to do
a high-powered job: an important or powerful job
holiday entitlement: the number of days holiday allowed
job satisfaction: the feeling of enjoying a job
manual work: work that requires physical activity
maternity leave: time off work given to a woman about to have a baby
to meet a deadline: to finish a job by an agreed time
a nine-to-five job: a normal job that consists of an 8 hour day (approximately)
one of the perks of the job: an extra benefit you get from a job
part-time: working less than full-time
to run your own business: see ‘to be your own boss’
to be self-employed: see ‘to be your own boss’
sick leave: time allowed off work when sick
to be stuck behind a desk: to be unhappy in an office job
to be/get stuck in a rut: to be in a boring job that is hard to leave
to take early retirement: to retire early (retire: to reach an age when you are allowed to stop working for a living)
temporary work: work done for a limited time only
voluntary work: to work without pay
to be well paid: to earn a good salary
working conditions: the hours, salary and other entitlements that comes with the job
to work with your hands: to do manual work
aches and pains: minor pains that continue over a period of time
to be a bit off colour: to feel a little ill
to be at death’s door: (informal) to be very ill indeed
to be on the mend: to be recovering after an illness
to be over the worst: to have got through the most serious or uncomfortable stage of an illness
to be under the weather: (informal) to not feel well
a blocked nose: when the nose has excess fluid due to a cold
to catch a cold: to get a cold
a check-up: a physical examination by a doctor
a chesty cough: a cough caused by congestion around the lungs
cuts and bruises: minor injuries
to feel poorly: to feel ill
as fit as a fiddle: to be very healthy
to go down with a cold: to become ill
to go private: to choose to be treated by commercial healthcare rather than by services offered by the state
GP: General Practitioner (family doctor)
to have a filling: to have a tooth repaired
to have a tooth out: to have a tooth removed
a heavy cold: a bad cold
to make an appointment: to arrange a time to see the doctor
to make a speedy recovery: to recover quickly from an illness
to phone in sick: to call work to explain you won’t be attending work due to illness
prescription charges: money the patient pays for medicine authorised by a doctor
to pull a muscle: to strain a muscle
a runny nose: a nose that has liquid coming out of it
a sore throat: inflammation that causes pain when swallowing
an action movie: a film with fast moving scenes, often containing violence
to be engrossed in: to be completely focused on one thing
bedtime reading: something to read in bed before you go to sleep
to be a big reader: someone who reads a lot
to be based on: to use as a modal
a box office hit: a financially successful film
to be heavy-going: difficult to read
a blockbuster: a film that is a big commercial success
to catch the latest movie: to see a film that has just come out
the central character: the main person in a film or book
a classic: of the highest quality
to come highly recommended: to be praised by another person
couldn’t put it down: wasn’t able to stop reading a book
an e-book: a digital book
an e-reader: a device for reading e-books
to flick through: to look quickly through a book
to get a good/bad review: to receive positive or negative feedback
to go on general release: when a film can be seen by the general public
hardback: a book with a rigid cover (see ‘paperback’ below)
a historical novel: a story set in the past
a low budget film: a film made with a small amount of money
on the big screen: at the cinema
a page turner: a book that you want to keep reading
paperback: a book with a flexible cover (see ‘hardback’ above)
plot: the main events in a film or book
to read something from cover to cover: to read a book from the first page to the last
sci-fi: science fiction
to see a film: to see a film at the cinema (see ‘watch a film’ below)
the setting: where the action takes place
showings: performances of a film
soundtrack: the music that accompanies a film
special effects: the visuals or sounds that are added to a film which are difficult to produce naturally
to take out (a book from the library): to borrow a book from the library
to tell the story of: to outline the details of someone’s life or an event
to watch a film: to watch a film on TV (see ‘to see a film’ above)
(all the) mod cons: technology at home that makes jobs easier such as a washing machine, dishwasher etc.
apartment block: a large building made up of smaller units of apartments
back garden: a garden at the rear of the house
detached house: a house that is not physically connected to another property
to do up a property: to repair an old building
dream home: a home you regard as perfect
first-time buyer: someone buying a property for the first time, especially when taking out a loan (mortgage)
fully-furnished: a rented property with all furniture included
to get on the property ladder: to buy a property with the aim of buying another bigger or more expensive one later in life
hall of residence: a college or university building where students live
home comforts: things that make a home feel comfortable to live in
house-hunting: looking for a property to live in
house-warming party: a party to celebrate moving into a new home
ideal home: a perfect home
to live on campus: to live on the university or college grounds
mobile home: a home that can be moved by a vehicle or one that has its own engine
to move into: to begin to live in a property
to own your own home: to have bought the property you live in
to pay rent in advance: weekly or monthly rent paid at the beginning of the week or month
permanent address: a fixed address
property market: the buying and selling of land or buildings
to put down a deposit: to pay an amount of money as the first in a series of future payments
rented accommodation: property owned by someone else and for which a person pays a fixed amount to live in
single room: a room for one person
spacious room: a large room
student digs: student accommodation
the suburbs: a residential area on the edge of towns or cities
to take out a mortgage: to borrow a large amount of money, paid back over several years, in order to buy a house
terraced house: a house connected on both sides by other properties
to be on trend: to be very fashionable
casual clothes: not formal
classic style: a simple, traditional style that is always fashionable
designer label: a well-known company that makes (often expensive) clothing
dressed to kill: wearing clothes that attract admirers
to dress for the occasion: to wear clothes suitable for a particular event
fashionable: in fashion
fashion house: a company that sells (usually expensive) new styles in clothes
fashion icon: a person who is famous for their sense of fashion
fashion show: an event where modals show off the latest in fashion designs
to get dressed up: to put on nice clothes, often to go out somewhere special
to go out of fashion: to not be in fashion any more
hand-me-downs: clothes that are passed down from older brothers or sisters to their younger siblings
to have an eye for (fashion): to be a good judge of
to have a sense of style: the ability to wear clothes that look stylish
the height of fashion: very fashionable
to keep up with the latest fashion: to wear the latest fashions
to look good in: to wear something that suits you
to mix and match: to wear different styles or items of clothing that aren’t part of a set outfit
must-have: something that is highly fashionable and therefore in demand
off the peg: clothing that is ready made
old fashioned: not in fashion any more
on the catwalk: the stage that modals walk along to show off the latest fashions
a slave to fashion: someone who always feel the need to wear the latest fashions
smart clothes: the kind of clothes worn for a formal event
to suit someone: to look good on someone
to take pride in one’s appearance: to pay attention to how one looks
timeless: something that doesn’t go out of fashion
vintage clothes: clothes from an earlier period
well-dressed: to be dressed attractively
to be the life and soul of the party: a fun person, someone who is the centre of activity
to bend over backwards: to try very hard to help someone
broad-minded: prepared to accept other views or behaviours
easy-going: relaxed and not easily worried about anything
extrovert: an energetic person who likes the company of others
fair-minded: to treat people equally
fun-loving: to enjoy having fun
to hide one’s light under a bushel: to hide one’s talents and skills
good company: enjoyable to socialise with
good sense of humour: the ability to understand what is funny
introvert: someone who is shy
laid-back: see ‘easy-going’
to lose one’s temper: to suddenly become angry
narrow minded: opposite of ‘broad-minded’ (see above)
painfully shy: very shy
to put others first: to think of others before yourself
quick-tempered: to become angry quickly
reserved: shy
self-assured: confident
self-centred: thinks only of oneself
self-confident: believes in one’s own ability or knowledge
self-effacing: to not try to get the attention of others (especially in terms of hiding one’s skills or abilities)
to take after: to be like (often another member of the family)
thick-skinned: not easily affected by criticism
trustworthy: can be trusted
two-faced: not honest or sincere. Will say one thing to someone to their face and another when they are not present.
to balance the books: to not spend more money than you are earning
to be self-employed: to work for yourself/to not work for an employer
to cold call: to make a sales call to someone without asking them for permission first
cut throat competition: when one company lowers its prices, forcing other companies to do the same, sometimes to a point where business becomes unprofitable
to do market research: to do research into what potential customers would or wouldn’t buy
to draw up a business plan: to write a plan for a new business
to drum up business: to try to get customers
to earn a living: to earn money
to go bust: when a business is forced to close because it is unsuccessful
cash flow: the money coming in and going out of a business
to go into business with: to join another person to start or expand a business
to go it alone: to start your own business
to go under: (see ‘to go bust’)
to have a web presence: to have a website or social media profile that showcases your business
to launch a product: to start selling and promoting a new product
to lay someone off: when a company ends an employee’s contract of employment
lifestyle business: a business that is set up to bring in a sufficient income and no more
to make a profit: to earn more money than it costs to run the business
niche business: a business that serves a small, particular market
to raise a company profile: to make more people aware of a business
to run your own business: to have a business of your own
sales figures: a report of the income a company generates through sales of products or services
to set up a business: to start a business
stiff competition: strong competition from other companies in the same area of work
to take on employees: to employ people
to take out a loan: to borrow money
to win a contract: when a business gets legally-binding work with an individual or company
to work for yourself: (see ‘to be self-employed’)
to bear a striking resemblance: to look very similar to
cropped hair: very short hair
disheveled hair: untidy hair
to dress up to the nines: to dress very smartly or glamorously
fair hair: light-coloured hair
to be fair-skinned: light skinned
to get done up: to dress smartly
to be getting on a bit: to be getting old
to go grey: to have hair that is turning grey
to be good looking: to be attractive
to grow old gracefully: to act in a way that embraces the fact you are getting older
to be hard of hearing: to find it difficult to hear
in his/her 30s/40s: to be 20/30 something
scruffy: dressed untidily
to look young for your age: to look younger than you are
to lose one’s figure: to have a figure that has lost its toned shape
complexion: natural skin colour and texture
make up: cosmetics
medium height: average height
middle-aged: approximately between 45-65
to never have a hair out of place: perfectly styled hair
to be overweight: to weigh more than is regarded as healthy
pointed face: the opposite of a round face
shoulder-length hair: hair that comes down to the shoulders and no further
slender figure: a figue that is tall and slim
slim figure: attractively thin
thick hair: a lot of hair
to wear glasses: to use spectacles
to be well-built: to be muscular
to be well-turned out: to look smart
youthful appearance: to look young
boarded up shops: shops that are no longer doing business
chain stores: well-known brands with shops in multiple cities
to close down: to stop doing business
fashionable boutiques: fashionable clothes shops
to get around: to travel around
high-rise flats: multi-story apartments
inner-city: the central part of a city where people live and where conditions are often poor
in the suburbs: the outer area of large towns and cities where people live
lively bars/restaurants: bars or restaurants with a good atmosphere
local facilities: local buildings or services serving the public
multi-story car parks: car parks on several floors
office block: a large building that contains offices
out of town shopping centre/retail park: large shopping centres outside of the town or city
pavement cafe: cafes with tables outside on the pavement
places of interest: buildings that have a particular interest for visitors
poor housing: housing that is not in good condition
public spaces: areas in a town or city that are open to the public
public transport system: public vehicles such as buses and trains that operate at regular times on fixed routes
residential area: an area where people live
run down: old and of a poor standard
shopping centre: an area consisting of multiple shops
shopping malls: large indoor shopping centres
sprawling city: a city that has grown over time and which covers a wide area
tourist attraction: a place of interest to tourists
traffic congestion: heavy traffic making it difficult to move around a town or city
upmarket shops: expensive fashionable shops
adoring fans: people who love a particular band or singer
background music: music that is played while something else is happening
a catchy tune: a song that is easy to remember and makes you want to sing it
classical music: music that is regarded as part of a long, formal tradition
to download tracks: to obtain music from the Internet
to have a great voice: to sing well
to go on tour: to go on a planned series of performances around a region or country
a huge following: a large number of fans
live music: music that is listened to while it is performed (not recorded)
live performance: (see live music)
a massive hit: a record that sells lots of copies
a music festival: music performances at a venue often over several days
musical talent: skilled at music
to be/sing out of tune: to not be in harmony/to sing the wrong notes
a piece of music: an item of music
to play by ear: to play without reading the musical notes
a pop group: a small group of people who play or sing pop music together
to read music: to understand and follow written musical notes
a rock band: a group of musicians that play rock music
to sing along to: to join in singing
a sing-song: to sing informally, often with other people
a slow number: a song with a slow tempo
to take up a musical instrument: to begin learning a musical instrument
taste in music: the music someone likes
to be tone deaf: to be unable to distinguish the different notes in music
to be below freezing: below zero degrees Celsius
bitterly cold: very cold and unpleasant
a blanket of snow: a complete covering of snow
boiling hot: very hot (informal)
changeable: weather that often changes
a change in the weather: when weather conditions change
clear blue skies: a sky without clouds
to clear up: when clouds or rain disappear
to come out (the sun): when the sun appears out of a cloudy sky
a cold spell: a short period of cold weather
to dress up warm: to wear warm clothes to protect yourself against wintry conditions
a drop of rain: a little bit of rain
a flash flood: a sudden and severe flood
freezing cold: very cold (informal)
to get caught in the rain: to be outside when it rains unexpectedly
to get drenched: to get very wet
heatstroke: a serious condition caused by being too long in hot weather
a heatwave: a period of very hot weather
heavy rain: intense rainfall
long-range forecast: the weather forecast for several days or weeks ahead
mild climate: a climate without extreme weather conditions
mild winter: a winter that isn’t particularly cold
not a cloud in the sky: see ‘clear blue skies’ above
to pour down: to rain heavily
to be rained off: to be cancelled or postponed due to poor weather
sunny spells: short periods of sunny weather
thick fog: a dense fog that makes visibility very poor
torrential rain: see ‘heavy rain’ above
tropical storm: a storm typical of ones that you find in tropical climates
weather forecast: a TV/radio programme or section in a newspaper/magazine which predicts weather conditions
advertising campaign: a series of advertisements to persuade people to buy something
big brand names: large well-known companies or product names
to be careful with money: to not over-spend
carrier bag: bags (usually plastic) supplied by shops
customer service: the degree to which customers are treated well
to get into debt: to owe money
to give someone the hard sell: to put pressure on someone to buy something
high street names: well-known shops
independent stores: small shops independent of large companies
local shops: community shops
loyalty card: a card issued by a shop to allow customers to save money on the basis of what they spend
must-have product: a product that is very popular that a lot of people want to have
to be on a tight budget: to have a limited amount of money to spend
to be on commission: to pay someone in relation to the amount they sell
a pay in cash: to pay for something using coins or paper money
to pay the full price: to pay the full amount for something
to pick up a bargain: to buy something much cheaper than the normal price
to run up a credit card bill: to owe money on a credit card
to shop around: to try different shops to find the best deal
shop assistant: the person who serves customers
to shop until you drop: to do a lot of shopping
to slash prices: to reduce prices a great deal
to snap up a bargain: to buy something quickly that is being sold cheaply
summer sales: a period in the year when things are sold cheaply
to try something on: to see if an item of clothing fits or is suitable
to be value for money: to be worth the cost
window shopping: to visit a store to look at items without the intention of buying anything
air quality: the cleanliness of the air we breathe
to become extinct: to no longer exist
to be under threat: to be in danger of becoming extinct
climate change: the change in worldwide weather patterns
to die out: see ‘to become extinct’
endangered species: categories of animals or plants that are in danger of becoming extinct
energy conservation: the careful management of energy resources to ensure they last as long as possible
environmentally friendly: behaviour and products that do not harm the environment
exhaust fumes: the toxic gases given off by vehicles powered by petrol
flash floods: floods that happen quickly
fossil fuels: energy resources like gas and oil that are produced deep below the ground over millions of years
future generations: the people who live after us
to get back to nature: to live a life that is closer to nature
global warming: the increasing temperature of the world brought about by gases such as carbon dioxide
heavy industry: the manufacture of heavy articles and materials in large numbers
humanitarian aid: the act of showing support to people struggling to survive
impact on: the effect on
loss of habitat: the decline in areas of land where animals and plants would normally exist
man-made disaster: widespread damage or loss of life brought about by the action of humans
natural disaster: an event such as an earthquake, flood or hurricane which causes widespread damage or loss of life
natural environment: the place where animals and plants would normally be found in nature
the natural world: the world of nature
oil spill: waste usually deposited in the seas and oceans after an accident at sea
poaching: to hunt and kill wild animals illegally
pollution levels: the amount of toxic waste
pressure group: a group of people who try to raise awareness of issues and try to affect the views and actions of people and organisations
toxic waste: poisonous, unwanted rubbish often produced by industrial processes
wildlife conservation: to protect animals and plants and their habitats
advertising agency: a company that creates adverts for other companies
advertising budget: the amount of money a company decides to spend on advertising
brand awareness: how well people know a particular brand
brand loyalty: the degree to which people continue to buy from the same brand or company
buy and sell: often used to refer to the buying and selling of items between individuals
call to action: something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website
celebrity endorsement: to have a well-known person promote a product
classified ads: small advertisements often put in a newspaper or magazine by individuals
to cold call: to call someone with the aim of selling something without them asking you to do so
commercial break: the short period during TV programmes when advertisements are shown
commercial channel: TV channels that make money from showing advertisements
to go viral: to quickly become extremely popular on the Internet through social media
junk mail: unwanted promotional leaflets and letters
to launch a product: to introduce a new product
mailing list: a list of names and contact details used by a company to send information and advertisements
mass media: large media outlets like TV, newspapers and magazines
niche product: a product that is aimed at a distinct group of people
to place an advert: to put an advert somewhere
press release: something written by a company for newspapers and magazines and websites to share and publish
prime time: the time during the viewing schedule when most people watch TV or listen to a broadcast
product placement: to advertise a product by using it as a prop in a TV show or film
sales page: a page specifically used to promote a product or service
to show adverts: to display adverts on TV
social media: websites that enable users to create and share content or to participate in social networking.
spam email: unwanted, promotional email
target audience: the people a company want to sell their product or service to
word of mouth: recommendations made by individuals to other individuals about a product of service
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